Collin Andrew Sherriff

Technical Product OwnerProduct guy with 5+ years building Web3, AI, and gamified fintech products in Dubai 🇦🇪. Led products used by 500K+ users - now focused on shipping bold, scalable tech that actually works.[email protected]

EXPERIENCE

Technical Product Owner - Exinity
April 2023 – Present


PiP World - Agentic AI Trading

- I delivered a skill-based trading game developed in 5 weeks, attracting 20K users on launch and 500K within the first month, with 70K DAU.- Scoped and designed AI-powered trading agents for autonomous agentic trading, trained on 20 years of Exinity market data, alongside a user portal for customisation, deployment, and real-time strategy execution.- Designed and developed an agentic hedge fund trading engine.- Designed and developed a backtesting platform for testing and optimising trading agents.- Developed the tokenomics model, with a client-facing python simulator to drive user engagement.- Led the creation of a Unity trading app blending real-time stock and currency markets to drive ICO participation.

Pulse - Binary Options Trading

- Scoped and delivered the CRM member management back-end, integrating compliance, risk, and finance requirements.- Designed and implemented a bonus engine, increasing engagement and retention.- Built an automated risk mitigation engine, proactively identifying and addressing vulnerabilities.- Expanded payment options by integrating multiple PSPs, scaling to 100K users in 6 months.

Boxwind - Crypto Exchange

- Integrated SPOT and CFD trading into the wider Exinity ecosystem with a focus on scalability and security.- Delivered a roadmap to enhance user experience and position the platform competitively in the crypto market.- Leveraging the learnings from 5 million clients through Exinity’s trading products.

Product Manager - Alphawave Group
December 2020 – April 2023


Fanfire - Web3 Infrastructure

- Delivered enterprise NFT projects for SA's largest auction house (Strauss & Co), the world’s largest rhino sanctuary (Care for Wild), and World Rugby.- Launched a blockchain wine vault managing 1M+ ZAR in assets and Africa’s largest wine NFT auction.- Led product roadmaps, feature scoping, and stakeholder alignment to scale the platform from inception.- Deployed ERC-721 and ERC-1155 contracts, managing over a million in crypto.

Alphawave - Alphawave Group

- Driving the first 6-figure organic lead by conducting market insights on predictive maintenance and IoT business process automation.- Designing an algorithm to identify high-potential golf driving range locations for Inrange Golf (TopGolf), boosting sales by 40%.- Delivering roadmap and integration for monetising an AI-marketing SaaS and scoping AI/ML applications in traffic optimisation for South African government.- Conducted detailed gap analyses and created process improvement strategies, streamlining workflows across multiple firms within the Alphawave portfolio.

Co-Founder - Rubicode.xyz
Jan 2021 - Present


Rubicode - Blockchain Infrastructure Lab

- Developed experimental products exploring niche blockchain concepts like Harberger Tax ad auctions and real-time predictive markets.- Designed and tested Dynamic Value NFTs with evolving metadata based on market inputs and user actions.- Built a Predictive Markets MVP, enabling users to trade on real-world event outcomes in a decentralised format.- Created interactive UI concepts and product architecture to showcase the potential of self-sustaining Web3 ecosystems.- Positioned Rubicode as a playground for bold, small-team blockchain innovation with real-world usability in mind.

Regional Director - Stars For Africa
October 2020 - February 2022


Stars For Africa - Charity NGO

- Lead the RSA division of Stars for Africa, raising six-figure donations to fund education and poverty alleviation in South Africa and Tanzania.- Collaborate with Austrian HQ to align objectives and ensure regional impact.- Oversee budgets, tax compliance, and financial management for projects.- Scope projects, conduct gap analyses, and delegate responsibilities.- Build and maintain relationships with schools and educational bodies.

Associate Analyst - CSA Architecture
April 2019 - October 2020


CSA - Architecture

- Streamlined operations for a renowned architectural firm with 450+ global designs
since 2004.
- Assisted in growing the firm from a sole proprietorship to a team of 9, including 7 architects.- Led marketing initiatives, achieving a 600% growth across major platforms.- Increased organic lead gen by 5 large clients per month year-on-year.- Supported financial oversight, recruitment processes, and the Associate Programme.- Contributed to CSA’s international expansion into the UK as a Ltd company.


đź’Ľ INTERNSHIPS

Government Internship
Sep 2020 – Dec 2020

Ministry of Trade and Industry
Singapore

Analyst Intern
June 2020 – Sep 2020

Alphawave Group
South Africa


🎓 EDUCATION

BSc International Business (Major in Economics)
1st Class (90% Pass)

Stellenbosch University, ZA
2017 - 2020


Finance & Economics Exchange

University of Bristol, UK
2019 - 2020


IGCSE / A Levels - Maths, Physics, English

University of Cambridge (IE)
2014 – 2016


National Senior Certificate

Parel Vallei Secondary School
2012 – 2016


🏆 AWARDS

Economics Award (2019)

Ranked 10th out of 9,000 students in the Economics faculty.


12 Deans List Merit Awards

Earned 12 merit awards for top 10 performance in economics, finance, law, politics, and business management.


Boston City Campus & Business College Award (2016)

1st place in business management examinations in my province/state.


Honorary Golden Key Member

Inducted into the Golden Key International Honour Society for 2017, 2018 and 2019.


REFERENCES

(On Request)

Gert-Jan van Rooyen

Stellenbosch University - Associate Professor Extraordinary IoT


Frans Meyer

Alphawave Group - CEO


Adriaan Odendaal

Sportable - Director of Strategy


Ben Mosalski

Exinity - Executive VP of Commercial


Abdi Hersi

Boxwind - CTO



Let’s Build Something Great

Whether you’ve got a product idea, a role to fill, or just want to chat about the future of tech - drop me a line.

In the meantime, checkout my X/Twitter and blog.